JUSTSTANDART

The Most Concrete Form of Labor: THE HUMAN TOUCH

How do we embody the fact that we touch other people's lives with every creation, that our productions make a difference, that we are all connected? We all know that we affect each other even in daily life, but how do we prove it? THE HUMAN TOUCH answers these questions by interpreting fashion in a genius way, creating wearable works of art.
JUSTSTANDART

THE HUMAN TOUCH Challenges Mechanization

In our age where mechanization is at the forefront,Today and for the foreseeable future, every piece of clothing worldwide will be made using human sewing.“ Juliet Seger, who challenges with her words, creates one-of-a-kind pieces. THE HUMAN TOUCH works especially on white garments so that black fingerprints can show the craftsmanship on the products as much as possible.apparentmake it clear in this way. Minimalist designs are thus transformed and rebuilt.
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Unique Pieces

Unique Pieces
JUSTSTANDART

An Ethical Perspective

In her thesis at the University of Edinburgh, Juliet Seger argues that the reality of human interdependence demands a more ethical perspective on garment production. It is precisely from this notion that THE HUMAN TOUCH was born: by making human interaction visible on the products themselves, we begin to move away from viewing people as mere machines.

Delivering a powerful message for sustainability, THE HUMAN TOUCH brings to light the most human aspects of production — reminding us that every stitch, mark, and gesture carries the weight of real, living hands.

“With the paint-stitch technique, the human touch in production is quite literally imprinted onto the garment,” says Juliet Seger, highlighting the very essence of the brand. Each piece is vividly crafted by hand, then brought to life by skilled models who wear them as extensions of their identity.

Is THE HUMAN TOUCH the beginning of a new trend, or simply a one-time experiment?

Only time will tell.
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